My personal favorites are “For Canada! And the fact that we’re not Australia!”, “For Canada! Where you can live as you want so long as you keep it down!”, and “For Canada! Where no one has fun after 9 PM!” While this could be seen as a catchphrase, which by definition would exclude it from being a running gag, the fact that McCool switches up the second half of the phrase differentiates each iteration of the joke enough that you look forward to hearing how one particular version will resolve.
#BEST COUCH GAGS SERIES#
Upon leaving any of his clandestine meetings with the series protagonist Jimmy Falcone, McCool enthusiastically leaps onto Horse, rears him back, shouts out “For Canada!”, inserts a scene-relevant declaration, and then zooms offscreen like a Canadian Speedy Gonzalez. McCool is almost never seen entering or exiting a scene without his beloved, pure-white horse, named Horse. ‘ Big Mouth’ is still a young show, only two seasons and a mini-movie in at the time of this writing, but I’m eager to see this joke continue to grow and see how far Mulaney and Kroll are willing to take it. It’s become shorthand for someone doing or wanting a selfish or unethical thing that continues to cement just what an unredeemable person Guy is. Eventually, the joke evolves beyond Jay to other characters referencing Guy’s advertisements separate from his involvement in a scene. However, Jay has a bad habit of quoting his father’s ads, prompting other, more sensible characters to tell him “stop quoting your dad’s law commercials.” Due to his youth and general naiveté, it’s clear that Jay does this more out of obliviousness to the implications of his words than actual agreement with his neglectful and misogynistic father, but that only makes it funnier when he drops pearls of wisdom like “You guys know DNA is a hoax created by gay scientists, right?” and “Hey man, a mouth is a mouth.” Each reference to Guy’s commercials further exaggerates what a scummy person he is. While only one has ever been shown in the series, Guy produces several commercials to promote his cheap law practice and riddles them with incendiary phrases that only an unrepentant jackass would utter.
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